Pretty Permalinks 404 and Images not Working

If you are faced 404 errors with pretty Permalinks and a white screen when you upload images, mod_rewrite may not be enabled in Apache by default. Mod_rewrite is an extension module of the Apache web server software which allows for “rewriting” of URLs on-the-fly. It’s what you need to make pretty permalinks work.

WordPress Multisite networks usually have this but it can also occur on shared hosting providers or after a site migration or server move.

Reset your permalinks through Settings > Permalinks. If this does not work, you may have to edit the .htaccess file manually.

# BEGIN WordPress

RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

# END WordPress

If you are not familiar with editing your .htaccess file, contact your hosting provider and ask them to turn on mod_rewrite rules. There is more information on permalinks in the WordPress Codex

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Troubleshooting

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