SEO is the short name for Search Engine Optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of Visitors to a website by obtaining a high ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and other search engines.
In our themes, we have Built in Meta tags, Lazyload images, Remove query args from assets, Fewer server requests, important heading such as h1, h2, h3 and haven’t any bad codes for search engines.
From Appearance > Customize > General Settings > SEO Settings you can access some settings
- Site Description for default inner pages and Home page except Single posts, Single posts will get description and keywords from Content and Tags
- Important Keywrods of your site, It will Helps search engines to find and list you website to correct subject
- Lazyload image means browser will loads your site images when their in view on scrolling, this will helps you to increase your site load speed
- Remove query args from assets, helps your website rating in search engines and GTMetrix, also caching plugins work correctly with them
Please note: If you are using SEO plugin such as Yoast, Leave theme SEO fields empty.